Head in the Clouds

Music Festival Rebrand

Mar — Apr 2024

Software Used: InDesign, Illustrator, Photoshop

Skills Gained: Branding, tables, baseline grids, typographic manipulation,

Promotional poster (24in x 36in)

Website landing page (lineup table)

Head in the Clouds is a yearly music festival run by the label 88 Rising. This project reimagines HITC 2024 with a focus on the "clouds" aspect of the branding. Some deliverables included a poster, brochure, and a website landing page.

The objective for this rebrand was to take a typography-centred approach, as well as learning to use type modifications/manipulation on Illustrator and the table function on InDesign.

Bi-fold welcome brochure

Website landing top

VIP lanyard & pass

Website landing bottom

The Learning Space

marshmellow

Case Study 01: Album