marshmellow
Sleep App Branding & Positioning
Sep — Oct 2024
Software Used: Illustrator, InDesign, Photoshop
Skills Gained: Naming, responsive logo, visual storytelling, competitive analysis, asking effective questions
"marshmellow," formerly "SWAPP" is a sleep tracker for children with neurodivergence, their families, and medical professionals. This project started from a data dump provided by the client, followed by the creation of their positioning — their beliefs, brand voice, and visuals.
The main objective of "marshmellow" was to create a name, and identity that differentiates the brand from its competitors while keeping true to its target audience.
the issue
sleeping disorders are chronically underdiagnosed in neurodivergent children which affects not just the kids, but their parents/guardians as well.
SWAPP provides a solution to this problem but needs a proper brand identity to be able to reach its target audience.
project timeline
week 1
week 4
SWOT: SWAPP
SWAPP is a sleep monitoring & communication system for parents of children with neurodivergence.
SWOT: FitBit
FitBit is a fitness and health tracking system with a wearable device and app.
trueline
we believe that with accurate data collection and clear communication, uninterrupted sleep is attainable for everyone.
SWAPP
marshmellow
using tools like rhymezone, morphemes, smile/scratch & trademark/social media searches.
the brand
marshmellow is a comprehensive sleep monitoring toolkit tailored for children with disabilities to accurately track sleep habits and quality of sleep.
we also act as a two-way communication system for parents/guardians and clinicians to easily access help and monitor treatments.
colours
our toolkit consists of a sleep/wake app, a monitor wristband, and a monitor sleep mat.
the tookit…
tracks sleep
stores medical data
promotes healthy habits
our mission is to provide children with neurodivergence personalized sleep care, creating sleep equity & uninterrupted sleep for everyone, so that there is more free time to do what you love with who you love.
